OREI is a leading Audio Video (AV) electronics company headquartered in Illinois, USA. With over a decade of expertise in the AV industry, OREI has established itself as a trusted name in delivering innovative and user-friendly solutions that enhance the overall AV experience.

As OREI's presence on Amazon began to grow, the brand observed a gradual increase in international orders from countries such as the UK, Germany, Australia, and the UAE. Recognizing this opportunity, Vista Funnel recommended that OREI officially expand its presence to these international markets to tap into their full potential. However, entering these global marketplaces was not without its challenges. OREI faced hurdles such as managing intricate documentation and compliance requirements for international trade, optimizing logistics for timely and cost-effective deliveries, and building brand awareness in regions where it was relatively unknown. These challenges required strategic planning and execution to ensure a seamless transition into new markets.

To address the challenges of expanding into international markets, Vista Funnel implemented a multi-faceted strategy focusing on compliance, logistics optimization, and brand awareness.

1. Overcoming Compliance and Documentation Hurdles
Expanding into the UK and Europe required strict adherence to regional regulations, such as Germany’s Extended Producer Responsibility (EPR) requirements, and the appointment of a Responsible Person in both Germany and the UK. Vista Funnel's team meticulously identified and fulfilled all necessary documentation, leveraging their expertise to navigate these complex requirements.

2. Streamlining Logistics to Reduce Costs
Shipping units from the US to international markets initially led to uncompetitive pricing due to high logistics costs. Vista Funnel conducted an in-depth cost analysis to identify inefficiencies in the supply chain. As a solution, the team restructured operations to ship products directly from the source, reducing logistics costs by 30-40%. This optimization enabled OREI to offer competitive pricing in these new markets.

3. Establishing Brand Awareness in New Markets
To build trust and drive conversions in unfamiliar territories, Vista Funnel launched a series of Sponsored Brand Video Campaigns on Amazon. These visually engaging banner video ads, prominently displayed at the top of search results, highlighted OREI’s product features and technical details. By addressing customer concerns and showcasing the brand’s value, the campaigns significantly improved both click-through rates and conversion rates, establishing a strong brand presence in the new markets.

Since its international launch in 2021, OREI has experienced remarkable growth, achieving year-on-year growth rates exceeding 100%. This expansion not only increased revenue but also significantly improved profitability. Through strategic optimization efforts, Vista Funnel successfully reduced OREI's Total Advertising Cost of Sales (TACoS) by nearly 50%, from 20.5% in 2021 to an impressive 11.3% in 2024.

These results demonstrate the effectiveness of Vista Funnel's strategies in scaling OREI’s presence across multiple international marketplaces while enhancing overall profitability.

Vista Funnel's comprehensive Amazon Seller Central management services have revolutionized OREI’s international operations. By overcoming compliance challenges, optimizing logistics, and implementing targeted advertising strategies, Vista Funnel unlocked new revenue streams and significantly improved OREI’s market position and profitability. This success story highlights Vista Funnel's unwavering commitment to driving growth for clients, even in competitive global marketplaces, and underscores our expertise in delivering tangible, data-driven results.