OREI
Marketplace Expansion, Amazon Management
& Advertising Support
3 Years
OREI is an audio-video electronics brand headquartered in Illinois, USA. The company offers products across several audio-video and connectivity categories and sells through Amazon and other e-commerce channels.
As OREI's Amazon business developed, the brand began receiving international orders from markets including the UK, Germany, Australia, and the UAE. The engagement focused on evaluating opportunities to establish a more structured presence in selected international marketplaces.
Expansion required coordination across marketplace setup, documentation, regional requirements, logistics, pricing, inventory planning, and advertising activities. Vista Funnel worked with OREI to support these operational requirements as the brand entered additional marketplaces.
Vista Funnel supported OREI across several areas of its international marketplace expansion.
Vista Funnel supported the client in identifying and organizing documentation and marketplace requirements associated with expansion into selected international markets, including regional compliance requirements where applicable.
The existing fulfillment approach was reviewed to identify areas where international shipping costs could be reduced. Operational changes were introduced to support more direct product movement from source locations to selected international markets.
During the documented engagement period, the client recorded an estimated 30–40% reduction in applicable logistics costs following these operational changes.
Vista Funnel supported marketplace setup and ongoing operational activities associated with OREI's expansion, including product information, marketplace coordination, pricing considerations, inventory planning, and other account-management requirements.
Advertising campaigns were developed and managed to support product visibility in selected marketplaces. Campaign activity included Sponsored Brand Video and other supported Amazon advertising formats based on marketplace eligibility and campaign objectives.
Campaign bids, budgets, targeting, and performance were monitored and adjusted over the engagement period. The documented TACoS figures decreased from 20.5% in 2021 to 11.3% in 2024.
The following figures were recorded for this client during the documented international expansion period.
OREI established and supported marketplace operations across additional international regions during the engagement.
Applicable logistics costs were reported to have decreased by approximately 30–40% following changes to the international supply approach.
Recorded TACoS decreased from 20.5% in 2021 to 11.3% in 2024 during the documented engagement period.
The client records used for this case study show year-over-year growth above 100% across the periods shown below.
| Period | Recorded Growth | TACoS |
|---|---|---|
| 2021 vs 2022 | 236.70% | 20.50% |
| 2022 vs 2023 | 115.10% | 14.20% |
| 2023 vs 2024 | 102.80% | 11.30% |
Case Study Note: The figures and outcomes shown above relate to this specific client, marketplaces, and documented engagement periods. Marketplace and advertising performance varies based on factors including product demand, competition, pricing, inventory, advertising budget, logistics, marketplace conditions, seasonality, and other factors. Vista Funnel does not guarantee similar results for other clients.
Vista Funnel supported OREI with the operational requirements associated with international marketplace expansion, including marketplace coordination, documentation support, logistics review, advertising management, and ongoing account operations.
The engagement illustrates how structured marketplace support can help a brand coordinate the operational and advertising activities involved in expanding into additional e-commerce markets.
