OREI
Listing Optimization
3 Years
www.orei.com
OREI is a leading Audio Video (AV) electronics company headquartered in Illinois, USA. With over a decade of expertise in the AV industry, OREI has established itself as a trusted name in delivering innovative and user-friendly solutions that enhance the overall AV experience.
OREI was facing a major hurdle in converting visitors into buyers. Despite generating significant traffic through ads, conversions remained low. Customers were clicking on product links but not making purchases, indicating a gap somewhere in the process. Upon reviewing OREI’s product listings, Vista Funnel identified a key issue—poorly written content and subpar imagery. The listings lacked detailed information, compelling visuals, and Amazon SEO optimization, all of which are crucial in driving purchase decisions.
This is the approach that we took to turn OREI’s product listings from unengaging to high converting:
1. Content Optimization
Every product listing was revised to include comprehensive details, ensuring that customers had all the necessary information to make an informed decision. SEO-rich keywords were integrated to enhance visibility and search rankings.
2. Image Enhancement
High-quality, informative images were created to visually communicate product features and use cases. Given the technical nature of OREI’s products, setup examples were included to help customers understand the functionality. Additionally, crucial warnings and important notes were highlighted within the images to set the right expectations before purchase.
3. Premium A+ Content
To further improve engagement, Premium A+ content was incorporated into the product detail pages. This allowed for the use of larger banner-style image modules that provided an in-depth visual representation of the product’s applications and benefits.
4. Clearer Product Differentiation
OREI offers multiple product types, such as Video Walls and Matrix Switches, which serve distinct purposes. To eliminate confusion, Vista Funnel redesigned the main images to include TV setup visuals, showcasing how the product would function in real-world scenarios. This change helped customers instantly understand the difference between similar-looking products.
Here is the impact that these optimizations had on the listings:
Higher Conversion Rates
With well-structured content and informative visuals, customers were able to make more confident purchase decisions, leading to improved conversion rates.
Increased Ad Revenue Efficiency
As conversions increased, the return on ad spends improved, reducing ACOS (Advertising Cost of Sales) and boosting overall revenue.
Enhanced Customer Experience
The optimized listings provided a seamless shopping experience, reducing confusion and increasing customer satisfaction.
By refining OREI’s product pages with strategic content and visually compelling imagery, Vista Funnel successfully turned traffic into tangible sales growth, reinforcing the importance of well-optimized listings in e-commerce success.